A winning strategy for innovation and excellence: Stay relevant, believe in yourself and love what you do. 
Dr. Martin Zuidhof, Professor, Poultry Systems Modeling and Precision Feeding, U of A Faculty of ALES and AFNS, has weathered skepticism, negativity, setbacks, and challenges to develop a feeding system that could revolutionize the way broiler breeders are fed and studied.
“Believe in yourself,” states Zuidhof. “People might laugh you out of the room and it might seem that what you’re doing isn’t all that important but if you believe there is value in what you are doing, there will be value.”
Read on to learn about the development of the Precision Feeding System, the current state of the broiler breeder industry and Zuidhof’s philosophies around teaching, staying relevant and enjoying life.
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