In this webinar, the PIP team visits Willow Creek Poultry to meet second generation broiler breeder producer Jeff Notenbomer, and his family and staff as they work a typical day at the poultry farm. The video features conversations with Jeff, his parents and staff, including the breakfast and team meeting they share daily. You will tour the farm and see his feeding management practices up close as Jeff discusses the challenges and benefits of everyday feeding as well as the advantages and disadvantages of making your own feed at the farm. You will also learn about the importance of data collection for decision making and Jeff’s approach to labor through shared responsibilities and strong sense of team. Learn the stories behind innovations Jeff adopted over the years and his motivations for making those changes.