Category: People of Poultry

Kristin Westersund and Peavey Mart Industries: Creating retail hygge in rural Alberta and beyond.

Kristin Westersund is a game changer, with a passion for animals, a razor sharp ability to both foresee and anticipate future agricultural trends and a desire to create hygge within Peavey Mart stores where customers feel safe, comfortable and heard.
“We want to engage with our communities and create sustainable environments where Peavey Marts can exist for the next 100 years.”
Read about Kristin’s role within multiple Peavey Mart and U of A partnerships and initiatives, her ‘on the ground’ contributions to the PIP organization, her rise up the management ladder within Peavey Mart and her thoughts about future trends in Canadian agriculture.

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Dewberry School and the Green Certificate Program – a Project of the Heart

What happens when you invite an eclectic group of academics and industry professionals, an exceptional teacher and seven intrepid kids from a hamlet in the middle of Alberta to launch the first Poultry Green Certificate Program in Dewberry? Magic. Read on to follow the story of a pipedream turned to reality and how the amazing collaborations impacted not only the students and the school but all who reached out to inspire this Project of the Heart.

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People of Poultry: Jeff Notenbomer

Meet Jeff Notenbomer, second generation owner of Willow Creek Poultry, who meets the distinct challenges of his breeder hen industry through innovative management practices and precise attention to detail. Read about his recommendations for a successful transition from fall into winter and why he loves his life on the farm.

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People of Poultry: Susan Schafers

People often dream about the farm lifestyle, the benefits of growing your own food, living on the land, teaching your kids the value of hard work and being in close touch with nature. Schafers raised three children on her farm and was able to be with her children, enjoying the flexibility in living and working in one place. “Living rurally, the land, the animals, raising food – it all ties in with the family ethic and values,” she said. “It’s a wonderful place to raise children.”

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